Setting up your product's "Digital Twin"

Product data has become more complex over recent years. At the same time, there's an ever increasing reliance on online sales. Major retailers' shopping portals, POS systems and logistics are all dependent on complete and accurate product data.


If you're interested in selling to a major retailer, you'll need to be able to meet their stringent product data needs. That will ensure a great working relationship with them, maximise your revenue and minimise costly mistakes.


Call or email to learn how we can help you to get that data right every time.

Customers demand more information

Three quarters of online shoppers report cancelling a purchase due to lack of information.


The digital data underpinning your awesome product needs to be complete and tell a compelling story to maximise your revenue. It also informs online shoppers of:

  • ingredients and allergens
  • dietary or religious concerns
  • sustainability
  • your product's story


Contact Product Data Guy to learn how to manage all of this data in one place.

 
 

Logistics is important

Logistics companies and major retailers have increasingly complex automation in their distribution centres. This automation relies on accurate product data.


Making sure that your pallet configurations, weights, measures and SSCC labelling is up to scratch will make it easy to transport and allocate your product efficiently.

 

You'll need to be able to share that information with logistics companies and customers. Product Data Guy can help.

Recent regulatory changes add complexity

Country of Origin, Comparative Unit Pricing and Plain English Allergens Labelling regulations have driven more complexity and greater reliance on accurate product data in New Zealand and across the ditch. 


Major retailers depend on their suppliers to provide timely and accurate product data every time your product changes. 


Product Data guy can set up and document your product data systems and governance, so your customers can rely on you.

 

Product Data Guy can offer these services

With many years of experience in ecommerce, product data management and experience on the grocery industry product standards steering committee, Product Data Guy can get small businesses set up to succeed in the online world and to be best placed to scale. Product Data Guy can do the admin, while the small business owner does what they do best, making brilliant and innovative products. Let Product Data Guy do the heavy lifting with:


  • Review of data quality
  • Product data process review, setup and documentation
  • Consulting for maximizing ecommerce revenue from product data
  • Product data entry
  • Product photography


Affiliated businesses:

Product Data Guy recommends The Process Doctor to explore and document your business processes.


Ready to get started?

“Those companies that view data as a strategic asset are the ones that will survive and thrive.”  

Bernard Marr


Contact me today to get your product data and governance sorted.